Client: Academy of Country Music
Date: April 3, 2016
Location: MGM Grand Arena, Las Vegas
Project Type: Scenic, Engineering
Jeremy Thom Role: Production designer - Atomic Design
Atomic Design was tasked with creating a "different type of Red Carpet experience" for the ACM Awards show, outdoors on the forecourt parking lot of the MGM Grand Arena, which could build swiftly and within very tight budget constraints.
Atomic's rental product, a system of 3D 22.5" interlocking panels, lent itself extremely well to these requirements so I designed a 'step & repeat' wall over 200' long arrayed with ACM and partner printed logos, in a multitude of background colours, applied to the panels. The carpet was entered beneath a old-style movie house marquee surrounded with chasing lights. This had a supporting buttress which served to mask guest entrances, onto the carpet, from the press until they were beneath the marquee sign. The wall also made a turn at the far end to mask the guest's exit from the carpet area as they progressed towards the venue doors, thus segregating the active press area to within these two scenic 'obstacles'.
Atomic's Production Services, Design, Rental and Scenic departments all partnered in a very quick pre-production period to execute this one-of-a-kind Red Carpet experience.