CLIENT: Nike & Tangram
DATE: October 2014
LOCATION: NikeTown, NYC
PROJECT TYPE: Corporate Product Launch
JEREMY THOM DESIGNS ROLE: Production Designer
Nike planned two week-long, back-to-back product launches of running apparel at their NikeTown store in New York, Tangram asked me to interpret the Nike design brief to come up with methods for a simple rigging system which would enable there to be a changeover between the events which could be executed overnight.
The solution was for tensioned, printed sheer fabric walls behind store mannequins, which were rigged into grooved extrusions through which the Keder-edged fabric could be pulled by a system of yachting rigging & ropes.
The lime green Zoom-Fit set-up had hard CNC-ed walls of hexagonal Sintra which was rigged from the top edge and had additional panels attached as the wall was flown to a top height of approx 35'. These hexagon walls were removed at the changeover and Marathon had no hard-wall behind the sheer black & white printed fabric, which had additional sewn appliques of reflective lettering.